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  Job Announcement
Job line: 916-556-0297

Senior Social Media and Website Specialist - Internal Only

Posting Date: October 1, 2015
Filing Deadline: October 14, 2015
Salary: $72,924 - $102,096 annually
Location: Sacramento, CA

Brief Description

SUPPLEMENTAL QUESTIONNAIRE AND WRITING SAMPLES ARE REQUIRED AT THE TIME OF APPLICATION

BRIEF DESCRIPTION

The purpose of this position is to serve in a lead capacity in the planning, coordination and execution of the Sacramento Regional Transit District’s (RT) various social media and web-based campaigns. This is accomplished by serving as a subject matter expert in electronic communication initiatives; monitoring, analyzing and reporting performance results; serving as RT’s expert on social media and electronic communications programs, trends, best practices, policies and emerging technologies; collaborating with staff to manage and enhance RT’s presence, and interaction with its customers, audiences, and social communities; being fluent in the full array of social media and electronic communication tools, channels, and networks, as well as web design, creation and maintenance; and effectively communicating and disseminating RT information, and educating and building support and advocacy for RT initiatives.

  
Essential Functions

Develops, coordinates and implements integrated social media programs, projects and activities using best practices and techniques to increase organizational visibility, presence, and interaction with its customers, audiences, partners, and social communities/followers and to generate new revenue opportunities. Interacts and engages daily with customers and general audiences on a variety of social sites, including Facebook, Twitter, Instagram, etc. Takes a lead role in social customer service and satisfaction, and provides timely responses to questions and concerns. Serves as the primary point of contact for RT’s social media platforms. Monitors, tracks and analyzes utilization of social media, and recommends improvements to increase effectiveness. Develops, implements and maintains integrated website to engage, build and improve relationships with internal and external stakeholders by generating, editing and publishing daily content; manages programming, content management software and third party website services; works with staff to define organizational needs and expectations; prepares final website design and user documentation necessary for programming and oversees the installation and updating of application packages, databases, development tools, and other related elements. Monitors, tracks and analyzes utilization of website, and recommends improvements to increase effectiveness. Provides guidance related to RT’s social and web-based media campaigns, assesses business needs, recommends and implements solutions to enhance social media goals and strategies and manages internal and external resources to implement social and web-based media programs, projects and activities. Aligns website and social media strategies with integrated marketing and communications strategies, assists with defining project scope, deliverables, schedules, budgets, and task lists, tracks projects from initiation to successful completion and prepares reports on projects and other activities. Writes and edits social media content, website content, press releases, news articles, ads; writes, produces and edits videos for electronic dissemination. Represents RT at events and activities; conducts presentations to internal and external audiences; and develops, coordinates and implements marketing and promotional campaigns.

  
Minimum Qualifications

Education: Bachelor's degree or equivalent from an accredited college or university in Journalism, Communications, Multimedia and Digital Media Production or related field. Additional directly related experience beyond the minimum requirement may substitute for the required education based on the ratio of one and a half (1.5) years of experience for each (1) year of education.

Experience: A minimum of five (5) years experience in digital communications with two (2) years experience in a lead or supervisory strategic communications role.

Candidates must submit writing samples at time of application in order to be considered. Examples include, but may not be limited to, social media content, website screen shots, etc.

Proof of required education beyond high school, such as college transcripts, diplomas, licenses and/or certificates must be submitted at the time of application, if not substituting experience for the education requirement.

  
Filing

The minimum qualifications as stated on this job announcement represent only the basic requirements of the position. Meeting the minimum qualifications does not guarantee that a candidate will be invited to participate in other examination segments of the selection process. An employment application, supplemental questionnaire, writing samples and proof of education, as outlined above, are required for this position. Applications, supplemental questionnaires, and job announcements are available at Human Resources, 2810 O Street, Sacramento, CA 95816, or through our website at www.sacrt.com.

Completed employment application, supplemental questionnaire, writing samples and proof of education, as outlined above, must be submitted to the Human Resources Department not later than Wednesday, October 14, 2015 at 5:00 p.m. RT does not accept e-mail applications, on-line applications, or late applications regardless of postmark. RT will not process incomplete applications. Resumes are not accepted in lieu of an application, but may be included with the application. For more information on benefits, a summary sheet is available from the Human Resources Department. The Human Resources Department will make reasonable efforts in the recruitment process to accommodate candidates with disabilities. For more information, contact the Human Resources Department at (916) 556-0298.


RT is an Equal Opportunity Employer. EOE – Minorities/Women/Disabled/Veterans.

Please click here for the Employment and Supplemental Questionnaire

  Sacramento Regional Transit District